Our Working Process in 3 Steps
PLANNING & STRATEGY
To plan we first need to understand where you are now and where you want to go. Sometimes this is not too obvious and requires some soul searching. (We have sometimes done in-office discovery sessions with various stake holders, which gave some surprising, and enlightening results. This is the least expensive way to identify opportunities, but obviously there are more complete options).
DESIGN & DEVELOP
Where we excel is the cohesive design of all the marketing and sales assets. Brand recognition sometimes requires a multi-faceted approach, which does not have to be expensive, but does have to clearly communicate value and answer the "why you" question in all clients' minds.
TEST & DELIVER
If the marketing investment is going to be large, it is worth test driving the designs on a smaller group first to ensure the message is understood and absorbed. Even a small scale test with just a few select potential clients can give assurance or re-direct the message.
Offering full design and creative services, Grafik Communication has produced new corporate images and logo designs. Designs for business stationery, corporate literature (flyers, brochures, sales sheets, catalogues, business cards), trade show booth designs, banners, posters, billboards, point of sale items, package design, and of course, integrated sales/marketing campaigns can be found in our portfolio. As well as printed material, we apply the concepts to the web, to ensure consistency in image and marketing thrust.
Full Design & Creative Services
Accountable, Results-Oriented and Deadline Driven
Multi-faceted creativity - A cross-spectrum bonus
The individuals that formed the company decided to pool their varied and complementary backgrounds: Linda Marschall, with all the skills developed as the owner of a film production and magazine layout/design company, became the artistic/design arm; Ed Aartman has the large corporate management background coupled with marketing/sales/advertising skills. The partners have university degrees with specialization in graphic design, marketing, and management.
Our goal is to work with our clients, not for them. We work hard to understand current and future market environments, and embed ourselves into the client marketing plan. We learn the specific lingo, and become a part of the sales and marketing team, giving as much effort as needed and wanted.
Having worked with large and small companies, local and international, with hundreds of different products/services, we are ideally positioned to cross-pollinate ideas and create successful campaigns.