So many clients and suppliers commented on our last month's news about our new website launch, and in particular, the little success stories; we thought you might like to see another completed project.

Target market: Parents and the public school system who have educational concerns with challenged children.

Objective: To inform other educators and parents that there is a specialized school available in Montreal to help educate and nurture children with special needs.

Our concept: Rather than focus on infrastructure, we designed a brochure that showed caring and empathetic interaction between the teacher and child. Through both creative writing and photography, the quality of teaching and the basic love & commitment of Fournier's staff was emphasized.

Application: We chose a natural, warm design approach with nature motifs and earth/sky colors mixed with close-up, intimate photography. These comforting elements were presented within a highly structured way to emphasize Fournier's new, professional and innovative teaching methods. A brochure and matching printed envelope was produced on an uncoated thick beige paper with natural fibres evident. The brochure feels substantial yet personal, reflecting the professional capabilities and loving commitment of the Fournier faculty.

Result: What was thought to be a 3 years supply of brochures were used within 18 months. A second printing is underway, together with a complete redesign of the website to ensure the same image/concept is reflected.