A serious business requires a few basic elements other that a great product or service.
It needs a brand, a mark that communicates the level of professionalism your business represents.
This gives confidence to your audience that they are dealing with solid expertise.
In time, every business needs to refresh,
update their existing brand. This communicates a pro-active business
that keeps up with the times.
It promotes curiousity and energy for your clients and instills pride for your employees.
For many reasons,
a business decides their brand / image was right years ago
but makes little sense today.
This transition or makeover can be successful
when done correctly.